Who we are
Ved Sen – Founder & Director
Ved is a consultant & entrepreneur with 15 years working across technology and media, in the UK, US, India and Hong Kong. He is currently working at Cognizant Technology Limited, and has no executive roles at ThinkPLANK. Ved’s past clients included ESPN Star, MTV International, The Hindu and FutureBrand, among others. Ved has worked for a number of start-ups and is passionate about change, new opportunities and innovation. Ved has a business degree from the Indian Institute of Management, Ahmedabad and a bachelors degree in Economics from Presidency College, Kolkata.
Karuna Kapoor – Senior Consultant, UI & E-Commerce
Karuna has a background in Applied Art and Masters Degree in Interactive Media Design, and 13 years of experience across UCD, project and product management. Karuna has consulted for Digital Think (Convergys) and Travel Intelligence, and she has headed Product Development & Customer Experience for ebookers (Orbitz) in the UK. She has previously worked with Planetasia.com (now Collabera) designing complex user interfaces for start-up and established businesses.
Pragna Sen - Director, Business Development
Pragna has an Economics / MBA background and 10 years of cross-domain marketing and sales experience across the UK, the USA and India, with a focus on technology. Her past experience includes Kotak Mahindra, Microland, iGATE Corporation and HCL Ltd.
Daniel Mueller – Senior Consultant, Media & Broadcasting
Daniel has over 20 years of experience in broadcast & related technology businesses. He has worked with Matrox, EMAP and consulted with MTV, and is the founder and MD of First Person Media. Daniel has an engineering degree from McGill University in Canada and an MBA from the London Business School. Daniel brings strong broadcast ecosystem knowledge and excellent process and program management skills, along with his experience of product and corporate strategy.
Dr. Kishore Budha – Consultant
Dr Budha, PhD, analyses the intersections between culture, media, technology and society to provide key insights to clients entering new markets or launching new products. Using methods such as discourse analysis and semiotics, Kishore has generated insights not available through conventional research, for companies including Unilever, Cambell Mithun and PepsiCo. Kishore also has experience with print and online media, and holds a PhD and MA from the University of Leeds and is on the boards of the International Journal of Zizek Studies, Journal of Post Colonial Cultures and Wide Screen.

Dr. Annette Kramer - Consultant
Dr. Kramer, PhD, is a marketing and communications consultant. With experience across cross-cultural communications, personal & corporate branding, web services & workshop facilitation, Annette helps businesses & individuals hone their communications capabilities, build brands and engage with their audiences. Annette started her working life in the New York theater as a director and spent 5 years teaching drama at Brown University. Her business consulting includes not-for-profits such as The Museum of Television and Radio as well as large corporate organisations such as Microsoft, PWC, and O&M.
Soumyadeep "Soum" Paul: Consultant & CTO
Soum is an entrepreneur with 10 years experience across technology and new-media, in the UK, US and India. He has been a founding member and chief technology architect behind two funded technology startups, EqualMedia (social-media domain, currently in closed beta), Mixercast (user-generated content/social-media domain), and is involved with other social venture experiments. Soum has hands-on experience in building up highly scalable consumer-web technology products, and creating a agile and sustainable team/operation behind it, with special focus towards real-time, collaborative and social web. He did his bachelors degree in Computer Science from Indian Institute of Technology, Kanpur, and was research intern in Virtual Reality Lab, EPFL, Lausanne and AI Lab, University of Zurich. He is also a hobbyist filmmaker and photographer.




